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The Purse Strap Holder prevents purse strap slippage! The ingenious Purse Strap Holder is the only product on the market that prevents purse strap slippage no matter what you are doing. Throughout the day and on into evening your purse will stay safely on your shoulder where it belongs. No more purse strap falling down your arm to your elbow! Your bag will stay on your shoulder and your hands will be totally free! This ingenious and adorable little Purse Strap Holder is a thoughtful and affordable gift for any occasion and every personality!